Gov. Ricketts, Dept. of Agriculture launch new branding program for products grown & made in Nebraska

LINCOLN – Monday morning, Governor Pete Ricketts and Nebraska Department of Agriculture (NDA) Director Steve Wellman announced a new branding program to promote agricultural products grown, raised, and made in Nebraska. The program, “Nebraska Straight from the Good Life,” will launch with a catalog featuring Nebraska companies and the ag products they export.

For information on the program, and to learn about participating in it, visit nda. nebraska.gov/goodlife.

Gov. Ricketts spoke about Nebraska agriculture and the opportunity to more effectively promote Nebraska agriculture and food products.

• From historic flooding to the ongoing pandemic, Nebraska’s agricultural producers and agri-businesses have encountered significant challenges over the past year and a half.

• One way to give Nebraska ag producers and agribusinesses more opportunities to succeed is to expand international trade.

 

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