Gov. Ricketts, Dept. of Agriculture launch new branding program for products grown & made in Nebraska

LINCOLN – Monday morning, Governor Pete Ricketts and Nebraska Department of Agriculture (NDA) Director Steve Wellman announced a new branding program to promote agricultural products grown, raised, and made in Nebraska. The program, “Nebraska Straight from the Good Life,” will launch with a catalog featuring Nebraska companies and the ag products they export.

For information on the program, and to learn about participating in it, visit nda.

Gov. Ricketts spoke about Nebraska agriculture and the opportunity to more effectively promote Nebraska agriculture and food products.

• From historic flooding to the ongoing pandemic, Nebraska’s agricultural producers and agri-businesses have encountered significant challenges over the past year and a half.

• One way to give Nebraska ag producers and agribusinesses more opportunities to succeed is to expand international trade.


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